Atlantic Intelligence

Buyer Experience: Understand both Buyers and Sellers expectations and experiences. Are you aligned?

Customer Experience: The Customer experience starts immediately after purchase. Are you aligned?

User Experience: Once your solution is deployed, the User experience begins, the critical moment for adoption and utilization. Are you aligned?

From Persona identification, to Discovery, to Competitive positioning, sellers need to align faster, align the need to the products/services strengths, and position the most competitive presentation of a solution.

What a solution does is what opens the door. How a solution aligns with the use case, is what makes one a finalist. Why a solution will have the broadest and deepest adoption and utilization is how a winner is chosen.

It is never too early to review a solution’s utility. In nearly all needs, there will be more than one viable solution. Vendor selection is prioritized by ease of change, risk to change, and the potential for a project’s success.

Engage an outside Point of View. Understand the impact of competitive development. Meet the needs of the customer, rather than matching a competitor.

Understanding deal impacts in both near and long-term paradigms are critical to leverage the forces at work.

Acquisitions and Divestitures are moments of great opportunity for all market participants, if one is prepared.